FIT YOUR UNIQUENESS
FIT YOUR UNIQUENESS
#FitYourUniqueness is an invitation to embrace and proudly display all that makes us special — our uniqueness.
This is the concept behind Armando Testa's ADV FW.22 campaign, shot by photographer Andy Massaccesi and art directed by Ottavia Giola.
The campaign seamlessly blends the brand’s heritage with references to tailoring and the human touch, accentuated by the graphic use of handwriting. A variety of hand-crafted writings express the individuality of each protagonist, capturing the essence of their unique personalities.
Vertical Print - Campaign 2022
Vertical Print - Campaign 2022
Vertical Print - Campaign 2022
Vertical Print - Campaign 2022
Vertical Print - Campaign 2022
Vertical Print - Campaign 2022
Fit Your Uniqueness.
Those who wear Peuterey you recognize: passionate, confident, romantic or creative but still free to imagine, create, dream and proud to wear every detail that makes them unique.
Campaign Long Video - find more at Peuterey Youtube
Social Campaign - find more at Peuterey Instagram
Where?
Amsterdam, Netherlands
Milan, Italy
Wien, Germany
Credits
Peuterey S.r.l.
Brand team: Giovanni Lusini, Cristina Castelli
Armando Testa S.p.A.
Direzione Creativa Esecutiva: Michele Mariani
Creative Team: Maria Meioli, Ottavia Giola, Antonella Raso
Account Team: Stefano Salvatore, Martina Conterio
Social media Team: Fabio Cuscunà, Sara Zavattaro
Photographer: Andy Massaccesi
Directors: Luca Grafner, Oscar Grafner
Calligrafo: Mattia Riami
Production: Little Bull Studios
Animation Studio: Studio Magoga